____ connect words, phrases, and clauses of equal grammatical value or rank

Which of the following is true regarding a marketing audit?

A) It focuses primarily on a firm's macromarketing environment. B) It identifies the most-needed improvements and incorporates them into a corrective-action plan with short- and long-run steps. C) It is less effective at locating the real source of a problem than a functional audit. D) It analyzes only those marketing activities that have failed to produce adequate results. E) It relies solely on company managers for data and opinions.

In which strategy is a supervisor most likely to introduce his/her own bias and why?

What will be an ideal response?