One discount point will increase a lender's effective yield by approximately

Video game enthusiasts are an example of a market segment that

A) is difficult to reach by traditional media, but highly involved in social media. B) is easiest to reach through television advertising. C) is most receptive to product placement in films and television programming. D) cannot be accurately measured, either demographically, psychographically or behaviorally. E) make purchase decisions largely based on in-store sales promotion tactics.

Readership among key ________ has failed to keep pace with population growth

Fill in the blanks with correct word