Why is it important for a media planner to consider how different types of media could work together on a media plan?
What will be an ideal response?
The impact of a message heard or seen through broadcast can be multiplied when it is heard or seen in another medium, such as on a billboard or in a text message; planners should also look for ways to combine or link media vehicles, with television commercials referring to a product's Web site or special codes in magazine advertisements that can be used to unlock online content.
You might also like to view...
Louisa seems to have a strong ability to accurately pick up on the emotions of others in the workplace, understand what is going on, and display a keen sense of empathy. Which element of emotional intelligence does this describe?
What will be an ideal response?
How would an ice cream vendor create the four types of utility?
What will be an ideal response?