The company that owns the largest percentage of the nation's newspapers is

Melissa wants to increase perceptions of her credibility. What should she be aware of?

a. Her material is relevant. b. Her eye contact is not as important as her attire. c. Her tone of voice is less important than the words she is saying. d. She doesn't have to cite her sources since she is the "expert".

One problem with testimonials is a. the person providing it might not provide accurate information

b. they are not dramatic enough. c. audiences usually want to hear more. d. they are not interesting enough.