Church & Dwight, Co is a U.S. manufacturer of household products. The firm owns a line of toothpastes under the brand name Arm & Hammer Peroxicare. The firm also sells other products under the brand name Arm & Hammer

Arm & Hammer Peroxicare is an example of which of the following encoding strategies?
A) company name
B) company and brand name
C) brand and subbrand name
D) company and product name
E) brand name only

C