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Which step is the most critical to help improve business ethics?

A. Top management must adopt and support a corporate code of conduct. B. The ethics code must be enforced. C. An ethics office must be set up. D. Outsiders must be told about the ethics program.

Why would an indirect approach be better to use when the audience will be disappointed with the news?

A) An indirect approach is better at obscuring the bad news. B) An indirect approach eases the blow of the news and helps the reader accept the news. C) An indirect approach is more ethical than a direct approach for dealing with bad news. D) An indirect approach is better at limiting responsibility on the part of the organization. E) An indirect approach allows the opportunity for an apology in the body of the message.