Why is global spending on PR difficult to track?
a. Advertising and marketing are sometimes categorized as PR.
b. PR documentation outside the U.S. is too confidential to report.
c. The Holmes Report only measures U.S. PR spending.
d. Most global firms use advertising instead of PR.
a. Advertising and marketing are sometimes categorized as PR.
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List and define the five features of new communication technology that have allowed organizations to more easily integrate ICT (Fulk and DeSanctis 1995)
What will be an ideal response?
According to your textbook, the ethical obligations of listeners in a public speaking situation include
A. being courteous and attentive during the speech. B. maintaining the free and open expression of ideas. C. judging the speaker on the basis of her or his prestige. D. All of these answers are correct. E. Both maintaining the free and open expression of ideas and being courteous and attentive during the speech.