Explain the focus group approach to primary market research
What will be an ideal response?
Focus groups are a traditional approach to primary research. In focus groups, a professional moderator asks a
group of carefully chosen individuals about a topic. The goal is to understand consumers' motives behind their
behaviors—why they do what they do. Many see focus groups as artificial, however, and they are not as popular
now as they were in the past.
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You should use ____________ to identify each item in a displayed list when the list contains items of equal importance and those items will not be referred to by a letter or number
a. italics b. bullets or dashes c. asterisks d. colored text
In reducing encounter stress, it is better to have larger deposits than withdrawals in the emotional bank account
Indicate whether the statement is true or false.