Four conditions influence the content of an encoded message: the skills, attitudes, knowledge, and ________ of the sender
A) social-cultural system
B) environmental conditions
C) volume
D) political conditions
Answer: A
Explanation: Of the choices listed, only the social-cultural system is a recognized factor that affects the content and quality of an encoded message, so that choice is the correct response. The social-cultural system includes a sender's beliefs and values. Beliefs and values invariably have a strong influence over what the sender chooses to communicate and how the message is presented. Together, the social-cultural system and the sender's knowledge, attitudes, and communication skills determine the content and effectiveness of any message.
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