"It's time to get away from it all" is an example of which kind of motivational appeal?

a. acquisition/saving
b. adventure/change
c. companionship/affiliation
d. creativity/risk taking

b. adventure/change

Communication & Mass Media

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Ivy Lee was one of the first public relations practitioners to promise he would be honest and open with the news media

a. True b. False

Communication & Mass Media

According to your textbook, as a persuasive speaker, your two major concerns with respect to reasoning are to

A. adapt reasoning to both hostile and favorable listeners. B. make sure your reasoning is clear and credible. C. establish credibility and reason correctly. D. avoid fallacies and support reasoning with testimony. E. make sure your reasoning is sound and convincing.

Communication & Mass Media