________ is based on measurable characteristics of populations such as age, gender, income, occupation, and education
A) Demographic segmentation
B) Geographic segmentation
C) Psychographic segmentation
D) Behavioral segmentation
A
Business
You might also like to view...
Which of the following sources of a spokesperson's credibility describes his or her attractiveness?
A) expertise B) trustworthiness C) likability D) integrity E) experience
Business
A project organization:
A) is effective for companies with multiple large projects. B) is appropriate only in construction firms. C) often fails when the project cuts across organizational lines. D) is most helpful for ongoing projects with no termination date. E) is most helpful when the work contains simple and unrelated tasks.
Business