It is more likely the case that in a group, the typical group member mentality is "what's in it for me."

The most political issue in the FASB's most recent deliberations and amendments to GAAP on business combinations was:

A. The negative effects on subsequent earnings of amortizing goodwill if firms were required to use the purchase method of accounting for the combination. B. The negative effects on subsequent earnings of amortizing goodwill if firms were required to use the pooling method of accounting for the combination. C. The unrealistic balance sheet assets that would be created if firms were required to use the purchase method of accounting for the combination. D. The unrealistic balance sheet assets that would be created if firms were required to use the pooling method of accounting for the combination.

Which of the following is true of perceptual maps?

A) They are only used during the new product development process. B) They are the most effective method for predicting product success. C) They identify consumer shopping preferences in terms of retail and nonretail locations. D) They are not useful in business-to-business marketing. E) They cannot be created without consumer research.