How can audience analysis help you motivate your audience to care?

What will be an ideal response?

Answer: An audience will care about your presentation if they believe it is valuable to them. During audience analysis, you consider relevant personal information about your audience, audience needs and interests, audience attitudes and biases, audience familiarity with topic and jargon, etc. Knowing this information about your audience will let you know if they are experiencing a problem you can solve, if they feel a need for change, if the opportunity you are presenting is one they can take advantage of, and how in particular will they benefit from what you are discussing. This is very important, as it can alter the emphasis you place on different elements of your presentation. If you know your principal audience is focused on the bottom line, you would emphasize cost savings over other benefits. If you know that your principal audience has a vested interest in technology ventures, you could emphasize the cutting-edge aspect of your proposal. If you know that your principal audience is on a mission to improve employee satisfaction, you can stress how your proposal will improve morale.