Which of the following is an example of product differentiation based on the intangible aspects of a product?
a. An electronic company advertising its new range of slim smartphones
b. A consumer durables company advertising its number of years of operation
c. A car mechanic opening his new workshop near a busy highway
d. An electronic company offering a warranty of 2 years for its air conditioners
d
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Forms of commitments include
A) warranties. B) guarantees. C) advertising expenditures. D) all of these choices are forms of commitments.
Economists have long debated whether there is a significant loss of well-being to society in markets that are monopolistically competitive rather than perfectly competitive. Which of the following offers the best reason why some economists believe that
monopolistically competitive markets are less efficient than perfectly competitive markets? A) In contrast to perfectly competitive markets, neither allocative efficiency nor productive efficiency are achieved in monopolistically competitive markets. B) In contrast to perfectly competitive markets, firms in monopolistically competitive markets earn economic profits in long-run equilibrium. C) In contrast to perfectly competitive markets, firms in monopolistically competitive markets do not produce where price equals average total cost in long-run equilibrium. D) In contrast to perfectly competitive markets, firms in monopolistically competitive markets can charge a price greater than average total cost in the short run.