________ are a set of standards that govern the conduct of a person, especially a member of a profession. A good example is the medical profession's oath to "do no harm."

The competing values framework is a tool companies use to understand _____.

Fill in the blank(s) with the appropriate word(s).

A ________ is a "large social, economic, political, and technological change that is slow to

form, and once in place, influences us for some time — between seven and ten years, or longer." A) fad B) fashion C) trend D) megatrend E) style