A catalog retailer specializes in ceramic figures, paintings, books, and other decorative items related to endangered animals. The company is considering donating 10 percent of its net profit to the World Wildlife Foundation (WWF)
This idea may attract more customers who like the idea of a portion of their money supporting this charity that works to save species. Provide several examples of primary and secondary data that the retailer can use in its market research.
Students' answers to this question will vary. Primary data could come from a customer survey about the WWF and its mission or from a series of focus groups asking current customers how they might respond to the proposed relationship between the catalog and the World Wildlife Foundation. Secondary data could come from looking at reports on other companies engaged in similar promotions as well as internal sales records. Secondary data could also include published information on the WWF and its membership.
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Organizations can reward employees in several ways. Please list and describe five possible rewards that employees can receive and explain when an organization should use each reward
What will be an ideal response?
Which of the following would NOT be a function under the Marcom approach?
A) employee communication B) integrated telecommunications services C) media relations D) writing E) advertising