According to the FTC, marketing and sales messages must

A) offer an alternative if the advertised product is not available.
B) include a product reviewers name and any payment received for the review.
C) not be offensive or insulting.
D) include opt-in choices.
E) be free of implied claims.

Answer: E
Explanation: E) The FTC considers messages to be deceptive if they include statements that are likely to mislead reasonable customers and the statements are an important part of the purchasing decision. Failing to include important information is also considered deceptive. The FTC also looks at implied claims—claims you don't explicitly make but that can be inferred from what you do or don't say.