________ refers to the perceived character, intelligence, and goodwill of a speaker.

A. Pathos
B. Ethos
C. Logos
D. Mythos

Answer: B

Communication & Mass Media

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Information is ______________ whereas knowledge is ______________.

a. structured; unorganized b. piecemeal; organized c. enduring; transitory d. factual; social

Communication & Mass Media

As your textbook explains, visual aids are most effective when they are displayed

A. only while the speaker is discussing them. B. from the right side of the lectern. C. during the introduction of a speech. D. just before the conclusion of a speech. E. continuously throughout the speech.

Communication & Mass Media