The intangible nature of services requires service firms to use indirect distribution over direct distribution or franchising
Indicate whether the statement is true or false
a. True
b. False
ANSWER: False
Due to the intangible nature of services, many service firms have to use direct distribution or franchising. Examples include legal, medical, accounting, and personal-care services.
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Which of the following statements is true about designing, creating, and implementing a new business process?
A) Process changes that don't work can be undone easily. B) Computer simulation of alternative processes is inexpensive. C) Technology may change during the development process. D) Resolution of implementation problems is easier for enterprise processes.
________ refers to the flow of goods and services, capital, and knowledge across country borders
A) Marketing B) Globalization C) Repatriation D) Entrepreneurialism