In most cases, consumers begin following a brand after they have purchased it

Gross margin is expressed as

A. gross sales minus accounts receivable. B. net sales minus contribution margin. C. net margin minus sales and operating expenses. D. net sales minus administrative expenses. E. net sales minus cost of goods sold.

Jack has shopped at VeggiesNmore. He was happy with the experience and thought that this could be an alternative to GreenFoods. However, he is also eager to try out other stores in the neighborhood

He is in the ________ stage of the marketing funnel as far as shopping at VeggiesNmore is concerned. A) aware B) open to trial C) most often used D) nonrejecter E) regular user