________ is the organizational commitment to developing and enhancing long-term, mutually beneficial relationships with profitable or potentially profitable customers

A) Customer retention
B) Customer lifetime value
C) Customer satisfaction
D) Relationship marketing
E) Reward programming

D

Business

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An individual investor is trying to decide between a bank C.D. and an insurance company annuity. They both pay the same interest rate on an equal principal amount invested over the same period of time. Which one will be worth the most total dollars at the end of that period of time?

A. The C.D. and the annuity will both be the same, even after considering the taxes paid over the years. B. The C.D. will be worth more because of the FDIC. C. The annuity will be worth more because of its tax deferred characteristics. D. The C.D. will be worth more because the insurer issuing the annuity will have paid commissions to the writing agent that must be deducted.

Business

The meaning of "glass" that is used in the term "glass ceiling" signifies ________

A) the gulf in opportunities and rewards afforded to male and female employees that can be "seen through" easily B) that the perceived barrier to top management positions is brittle and vulnerable to changes at the topmost organizational levels C) that whatever is blocking the way for women to attain top management positions is not immediately apparent D) that organizations maintain a transparent ethos when defining management roles assigned to male and female employees

Business