The introduction of Diet Coke by the Coca-Cola Company is an example of ________
A) line extension
B) brand harmonization
C) category extension
D) brand dilution
E) co-branding
A
Business
You might also like to view...
Five years ago, you purchased 200 shares of Go-Tech stock for $25 per share. If you sold those shares today at the current market price of $90 per share, what would be your capital gain on the sale, ignoring all commissions?
A) $115 B) $4,290 C) $8,710 D) $13,000
Business
________ means dividing the market into groups of people who have similar characteristics in certain key product-related areas
A) Targeting B) Marketing C) Positioning D) Segmenting E) Profiling
Business