Savvy advertisers should be able to describe how their brand:
a. Beats the competition on price and value
b. Touches one or more human needs
c. Works based on research findings
d. Will always remain relevant
b
Communication & Mass Media
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A dictionary can best be compared to a __________ book
A. cook B. rule C. map D. history E. speech
Communication & Mass Media
Some publications are not so easy to classify as research sources. For example, Psychology Today and National Geographic can be considered both _____ and _____ publications
a. biographical; statistical b. open; deep c. primary; secondary d. scholarly; popular
Communication & Mass Media