Studio 19 is a dance studio geared to adults who want to learn ballroom and Latin dance. When individuals call the studio, they're encouraged to access the Web site to receive a $25 e-coupon entitling them to a free half hour of dance instruction
Once they become patrons, text messages are sent to share news about featured dance instructors and upcoming special events. Which of the following promotion mix tools does Studio 19 employ to reach target customers?
A) public relations
B) personal selling
C) direct marketing
D) crowdcasting
E) retailing
C
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Which of the following is NOT a characteristic of an authoritarian organizational culture?
A. Innovation is encouraged and rewarded B. Communication processes are structured and formalized C. Individuals are held accountable for a limited area of responsibility D. Tasks are routinized, and there is high division of labor E. Communication tends to be top-down
Small to-do lists on slips of paper are now thought to be less efficient than entering to-do lists on a daily calendar
Indicate whether the statement is true or false