Which of the following people will be most likely to eat the most?
A) Frank who is eating with his boss who is dieting.
B) Sarah who usually has whole fruit for her mid-day snack.
C) Barb who is visiting friends who readily eat seconds and thirds.
D) Henry who is having dinner with his family who always serve relatively small portions.
Answer: C
Rationale: Unit bias is the tendency to assume that the unit of sale or portioning is an appropriate amount to consume. A single banana is a healthy portion; an ideal unit. People eat less to fit in due to the minimal eating norm. People also eat what others eat and in the same proportion.
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