A campaign is specifically designed to identify those who are emerging in its product market, for many reasons and under many circumstances, and then win them over as first-time users. This campaign is making use of

a. competitive fields.
b. geographic statistics.
c. geographic segmentation.
d. point-of-entry marketing.

D

Business

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The ________ is a rule that is applicable to restraints of trade considered inherently anticompetitive

A) consent decree B) Noerr doctrine C) per se rule D) rule of reason

Business

Which of the following is true for the party paying fixed in a newly negotiated interest rate swap when the yield curve is upward sloping?

A. The early forward contracts underlying the swap have a positive value and the later ones have a negative value B. The early forward contracts underlying the swap have a negative value and the later ones have a positive value C. The swap is designed so that all forward contracts have zero value D. Sometimes A is true and sometimes B is true

Business