Internal reference prices are formed from advertising, past purchasing experience, and so on, and are often called ________ because the customer considers them the actual prices of the products in a category

Having feelings, expressing them, hearing them, and responding to them is the meaning of which of the following?

a. Understanding b. Concrete object c. Sympathy b. Empathy

Key figures in calculating the lifetime value of a consumer or set of consumers are revenues, costs, and purchase history

Indicate whether the statement is true or false