News releases that communicate directly with the customers and other audiences and include network links are called what?
A) Press releases
B) Direct to consumer releases
C) Social media releases
D) Blog releases
E) World wide web releases
Answer: C
Explanation: C) Many companies now view a press release as a general-purpose tool for communicating directly with customers and other audiences, creating direct-to-consumer news releases. Many of these are considered social media releases, because they include social networking links, "Tweetables" (Twitter-ready statements that can be shared on Twitter at the click of a button), and other sharable content.
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