Which of the following terms best describes feelings that tend to be less intense than emotions?
A) affect
B) cognition
C) moods
D) thoughts
E) reactions
C
Explanation: C) Moods are feelings that tend to be less intense than emotions and that lack a contextual stimulus. Moods aren't usually directed at a person or an event. Moods may be more cognitive, meaning they may cause us to think or brood for a while.
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Which of the following traits describe conscientiousness?
A. Sociable, gregarious, assertive, talkative B. Dependable, organized, persevering, achievement-oriented C. Courteous, trusting, good-natured, tolerant, D. Emotionally stable, nondepressed, secure, content
Holistic marketing incorporates ________, an understanding of broader concerns in the ethical, environmental, legal, and social context of marketing activities
A) internal marketing B) cultural marketing C) social responsibility marketing D) relationship marketing E) integrated marketing