Give an example of how a brand can be affiliated with a category in which it does not hold membership
What will be an ideal response?
Student answers will vary. DiGiorno's frozen pizza has adopted a positioning strategy that identifies with a different category from its own — instead of putting it in the frozen pizza category, the marketers have positioned it in the delivered pizza category with ads that claim, "It's Not Delivery, It's DiGiorno!"
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For services such as banking or health care, "production" typically occurs when the:
A. customer specifies the service requirements. B. service is paid for by the customer. C. service is designed in-house. D. service is delivered to the customer. E. customer provides feedback.
Which of the following is not an advantage of using ATM cards?
A) It is an easy and convenient way to withdraw funds. B) Your total banking expenses will be lower. C) You have access to your account any time of the day. D) You can bank at remote locations all over the world.