The potential for future embarrassment is a major concern in the thought process of corporations deciding whether or not to use athlete endorsers.

The costs incurred in training employees is an example of a(n) ________

A) external failure cost B) internal failure cost C) prevention cost D) appraisal cost

Discuss how an increased educational level in the United States has affected the American household and how marketers have responded to these changes

What will be an ideal response?