The term "total rewards" refers to all the incentives employees receive in recognition of going above and beyond their usual jobs.

To increase the probability that a positive experience will occur from an experiential marketing event, companies should follow the following steps, except:

A) choose a clear, concise market segment to target B) provide consumers an opportunity to generate buzz with other individuals C) identify the right time and place to involve consumers with the brand D) make sure the experience reveals clearly the brand's promise

Discuss the various methods of recording the minutes for a business meeting

What will be an ideal response?