An assumption of MDS is that the similarity of stimulus A to B is the same as the similarity of stimulus B to A

The goal of managing working capital, such as inventory, should be to minimize the:

A) costs of carrying inventory B) amount of spoilage or pilferage C) opportunity cost of capital D) aggregate of carrying and shortage costs

According to the text, which of the following statements about developing an advertising campaign is true?

a. Advertisers use DAGMAR to determine the product's appeal. b. The product's unique selling proposition is identified early so that advertising objectives can be efficiently set. c. In developing an advertising campaign, it is more important for the advertiser to identify the attributes than the benefits. d. Evaluating results of an advertising campaign helps marketers to adjust objectives for future campaigns.