Nichepro Technologies, who were mainly into producing personal computers and laptops, have now decided to produce Nichepro health care products. Explain the branding strategy advocated by the company
What will be an ideal response?
Nichepro Technologies are advocating brand extension strategy. Brand extensions fall into two categories: (1 ) line extension and (2 ) category extension. Marketers use the parent brand to enter a different product category, in category extension. Nichepro is adopting the same strategy by using their parent brand to enter the healthcare products category.
You might also like to view...
From a consumer's perspective, a strong corporate image provides each of the following functions, except:
A) provides assurance regarding purchase decisions in unfamiliar settings B) provides purchase alternatives C) reduces search time D) provides social acceptance of purchases
The Middle East is known for its oil-rich countries
Indicate whether the statement is true or false