A macro-type effect refers to an effect that:

a. influences more than one person at the exact same time
b. lasts for a long period of time
c. is particularly powerful
d. influences institutions, organizations, and society

d. influences institutions, organizations, and society

Communication & Mass Media

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Murielle is attracted to Nate because he compliments her often and gives her expensive jewelry. Murielle's attraction is based on

A) similarity. B) proximity. C) reinforcement. D) physicality.

Communication & Mass Media

Selective influence can be prompted by which two conditions?

A) compartmentalization and belittling B) boomerang effect and polysemy C) consciousness raising and refutation D) ethos and pathos E) resonance and decorum

Communication & Mass Media