Free trade areas are intergovernmental organizations

You would use scale transformation under which circumstance?

A) to create new variables that are composites of several other variables B) to adjust the sample so that greater importance is attached to respondents with certain characteristics C) to compare image variables measured on a seven-point semantic differential scale with attitude variables measured on a continuous rating scale and lifestyle variables measured on a five-point Likert scale D) none of the above

The product concept holds that consumers will favor products that offer the most in quality, performance, and innovative features

Indicate whether the statement is true or false