When you save the most important material for last, you are using the principle of

A) primacy.
B) specificity.
C) recency.
D) complexity.

C

Communication & Mass Media

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The body of a criticism essay

a. should set out the rationale for writing (and reading) the essay. b. should provide an overview of the television text(s) being analyzed. c. should discuss the implications of the critic's insights for better understanding the relationship between television and society. d. should explain the analytical concepts and critical approach used in the analysis so that the reader could employ it to analyze other texts as well as to help evaluate the reasonableness of the critic's interpretation. e. All of the above.

Communication & Mass Media

Which of the following is true of operational definitions and behavioral descriptions?

A. They generally require fewer words. B. They maximize the potential for shared meaning. C. They reduce precision and clarity. D. They show that the speaker is not being cautious with extremes.

Communication & Mass Media