John Jones purchases products to show visible evidence of his ability to afford luxury goods, John is practicing ________

Which of the following best describes the costs that must ultimately be covered by revenues from individual products, but are not associated with any one product?

A) development costs B) variable costs C) direct fixed costs D) overhead costs

The percentage of customers in group that were obtained at the same time who are still customers is known as the:

A) survival rate. B) acquisition rate. C) lifetime duration. D) win-back rate.