Vendor evaluation consists of an initial screening of proposals then a vendor audit of those who pass the initial screening

If a marketing manager observes that a competitor has increased his price and decreased his marketing budget, it would be an example of which of the following?

A) price differentiation B) a retreat, although only temporary C) aggressive competition for market share D) quality differentiation

Inclusive headings signal that only material _________________ will actually be covered in the section

a. noted in the introduction b. found in the appendices c. mentioned in the heading d. identified in previous sections