Advertising, direct marketing, personal selling, and public relations are all tools within the ________ element of the marketing mix

A) product
B) promotion
C) publicity
D) people
E) process

B

Business

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________ are useful articles imprinted with an advertiser's name, logo, or message that are given as gifts to consumers

A) Rebates B) Cents-off deals C) Premiums D) Promotional products E) Sweepstakes

Business

Given its strategy, why was it vital for LTCM to have a high credit rating?

What will be an ideal response?

Business