Advertising, direct marketing, personal selling, and public relations are all tools within the ________ element of the marketing mix
A) product
B) promotion
C) publicity
D) people
E) process
B
Business
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________ are useful articles imprinted with an advertiser's name, logo, or message that are given as gifts to consumers
A) Rebates B) Cents-off deals C) Premiums D) Promotional products E) Sweepstakes
Business
Given its strategy, why was it vital for LTCM to have a high credit rating?
What will be an ideal response?
Business