With regard to copytesting, the current thought by a number of marketing professionals is that the test:
A) favors affective approaches over rational approaches.
B) inspires creativity.
C) is necessary primarily because of the issue of accountability.
D) is not really useful, but necessary because of demands of creatives.
C
Business
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You have been saving toward the purchase of a new mountain bike. Five years ago, you placed $600 in a bank account, and you have since earned an annual rate of return of 12 percent. How much do you now have in your account?
A) $1,057.41 B) $1,293.71 C) $978.70 D) $1,138.70
Business
What are the categories of design objects (classes)?
What will be an ideal response?
Business