________ is the first, or "big picture," level of planning

A) Strategic planning
B) Functional planning
C) Operational planning
D) Product development
E) Business planning

A

Business

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________ are responsible for managing multiple brands in a product line

A) Category managers B) Brand managers C) Communications managers D) Market managers E) Sales managers

Business

The leader-member exchange model:

A) is largely unsupported by research. B) suggests that it is the circumstances of the task and the competency of the member that shapes leadership behavior. C) suggests that task/production focus is most important in terms of effective leadership. D) argues that the relationship between leaders and followers influences leadership behavior.

Business