Which phrase best describes the communications planning process?

a. rigidly defined and structured
b. rapidly changing in response to social and cultural shifts
c. must be based on the ROPES approach
d. fluid and dynamic yet requires structure and process

d. fluid and dynamic yet requires structure and process

Communication & Mass Media

You might also like to view...

In which of the following situations should a group avoid using brainstorming?

a. When there is a need to number the ideas. b. When creativity needs to be encouraged. c. When the group knows what went wrong and how to fix it. d. When a clear question or statement of the problem needs to be made. e. When the ideas need to keep coming.

Communication & Mass Media

Tamara is interested in doing a quantitative research study to determine the most significant causes of public speaking anxiety among college students. This study belongs to the _____ approach to communication research

a. social science b. interpretive c. critical d. postmodern

Communication & Mass Media