Managers who do not recognize the benefits of marketing may be most inclined to use which method of communications budgeting?
A) percentage of sales
B) meet the competition
C) what we can afford
D) payout planning
C
Business
You might also like to view...
_________ is a useful vehicle for communication with present and potential buyers, making it part of a firm's promotional mix.
A. Multilevel marketing. B. Personal selling. C. Publicity. D. Direct selling. E. Advertising.
Business
A sidebar is a good place for your bottom line
a. true b. false
Business