Tracy is passed over for a promotion and raise because he is often late to work and misses deadlines. He wants to make himself look good to his friends, so he tells them that the company is tightening up its budget and isn't promoting anyone
What strategy is Tracy using to maintain a positive self-concept and to make himself look good to his friends?
a. He attributes his success to his abilities and his failures to external factors.
b. He views evidence depicting him unfavorably as accurate.
c. He remembers only positive aspects of what others said about him.
d. He compares himself to others who make him look good.
e. He monitors his own behavior.
a
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A) IMC targets mass audiences using databases B) mass marketing favors the use of new media C) IMC practitioners emphasize customer-preferred media D) A and B E) A and C
We usually believe nonverbal messages because they are more difficult to fake
Indicate whether the statement is true or false