Engagement ratings measure how attentive people are to programs and ads

Indicate whether this statement is true or false.

TRUE

Communication & Mass Media

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When you are unable to observe a person, you can ask a third party for information. This is

a(n) __________ strategy. a. passive b. tactical c. active d. nonverbal e. none of the above

Communication & Mass Media

Democratic nominee Barack Obama's social media staff was _____ times larger than that of his Republican challenger in the 2008 presidential election

A) two B) five C) seven D) 10 E) 20

Communication & Mass Media