Discuss the way various types of motivation drive an audience and affect a persuasive message, particularly in relation to Maslow's theory

What will be an ideal response?

If you aim to change someone's attitudes, beliefs, or actions, it is vital to understand his or her motivation—the combination of forces that drive people to satisfy their needs. Obviously, the more closely a persuasive message aligns with a recipient's existing motivation, the more effective the message is likely to be. For example, if you try to persuade consumers to purchase a product on the basis of its fashion appeal, that message will connect with consumers who are motivated by a desire to be in fashion, but it probably won't connect with consumers driven more by functional or financial concerns. The human needs that influence motivation include:
Basic physiological requirements: The needs for food, water, sleep, oxygen, and other essentials.
Safety and security: The needs for protection from bodily harm, for the safety of loved ones, and for financial security, protection of personal identity, career security, and other assurances.
Affiliation and belonging: The needs for companionship, acceptance, love, popularity, and approval.
Power and control: The need to feel in control of situations or to exert authority over others. Achievement: The need to feel a sense of accomplishment—or to be admired by others for accomplishments.
Adventure and distraction: The need for excitement or relief from daily routine.
Knowledge, exploration, and understanding: The need to keep learning.
Aesthetic appreciation: The desire to experience beauty, order, symmetry, etc.
Self-actualization: The need to "be all that one can be," to reach one's full potential as a human being.
Helping others: The need to believe that one is making a difference in the lives of other people.