How does habitual decision making differ from extended problem solving?
A) Extended problem solving uses behavioral learning, while habitual decision making relies upon cognitive learning.
B) Consumers engaged in extended problem solving perceive less risk than consumers involved in habitual decision making.
C) The level of involvement for habitual decision making is lower than it is for extended problem solving.
D) Habitual decision making involves significant cognitive dissonance, while extended problem solving rarely involves cognitive dissonance.
E) Consumers who are seeking to develop their loyalty to a brand would be more likely to make habitual decisions than use extended problem solving.
C
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According to the American Marketing association, marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customer clients, partners, and society at large
a. true b. false
Which of the following statements is true about firms pursuing a click-and-mortar business strategy?
A) These firms are only involved in export business activities. B) These firms operate in both physical and virtual arenas. C) These firms are involved in rafter bidding activities. D) These firms conduct business only electronically in cyberspace. E) These firms avoid indulgence in physical store locations.