Explain the primary responsibility of managers in conducting external analysis across managerial levels
What will be an ideal response?
? Lower level managers should encourage workers to listen to what customers are saying or to what suppliers' sales representatives are saying.
? Middle managers act as an information gatherer and disseminator. They also monitor changes in general environmental sectors.
? Upper managers must be responsible for the overall health of the organization. Information gathered should be used to make strategic decisions about the organization.
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Functions provided by channel intermediaries that make the purchase process easier for customers and manufacturers are referred to as ________ functions
A) distributing B) facilitating C) management D) marketing E) wholesaling
Which of the following is an advantage to working virtually?
a. Technology b. People c. Culture d. Productivity e. None of the above