The single most important output in preparing financial budgets is the

The ________ is a broad statement of the general problem and identification of the specific components of the marketing research problem

A) problem audit B) management problem C) problem definition D) none of the above

The speed of the Internet and the pervasiveness of social media and viral communications mean that people and companies are always ________

A) viewed more favorably in a crisis B) one step away from crisis C) less vulnerable to a crisis D) more glamorous after a crisis